Barefoot Wine: Spritzer Bus Tour

Role: Associate Creative Director (Art Direction), Photographer, Editor, Social Media and Talent

Over the course of the first Barefoot road trip, we received hundreds of invites from fans on social media asking us to visit them in their hometowns. So when it came time to introduce Barefoot Spritzers, we hit the road again—this time with the mission to visit as many of our fans as possible. We documented the whole road trip on social media; writing, directing, editing, and starring in daily content for the brand’s 1.5 million followers. The campaign attracted 8.2 million paid impressions alone and established Barefoot as a leader in the fiercely competitive $45 million canned wine category.

ACD, Copywriter: Madeline Lambie; Director of Photography: Adam Feuerman; Camera 2: Jeremy Searle; Drone/Camera Assistant: Chris Feuerman; Creative Director: Libby Brockhoff; Producer: Shirley Liang

Teaser Content

Recap Video

Live-Stream Content