Founders Brewing Co.

20th Anniversary - Zero Regrets Artist Series

Role: Art Director

Founders is America’s fastest growing craft beer brand. To celebrate their 20th anniversary, I designed a custom logo that would accompany seven key moments in the brand's history once they were brought to life. These moments were pivotal to the success Founders enjoys today. To do this, we collaborated with seven highly talented, beer-loving artists from around the world that we've long admired. Each artist was assigned a moment and asked to bring it to life in their own illustrative style. In the end, the "Twenty Years. Zero Regrets Artist Series” beautifully visualized the brand’s history while sharing and celebrating the watershed moments that have made Founders the brewery they are today.

View the website experience at FoundersBrewing.com/20th

Press: Inc; Creative Director: Dustin Joyce; Copywriter: Joe Stefanson

The Final Posters

Social Media

Website

Merchandise