about Jarrod Gustin
Jarrod Gustin kicked off his career in London interning in fashion, building creative strategies for an international designer. He then moved to Victors & Spoils, where he helped launch Michelle Obama and The White House health initiative for Fruits & Vegetables. From there, Gustin went to 2016 Ad Age Agency of the Year, Solve, where he art directed for GMC, American Standard and Abu Dhabi Commercial Bank.
At Odysseus Arms, Gustin worked with HotelTonight to establish its creative voice with digital, social, and integrated campaigns that increased bookings by 30% YOY. He injected fresh energy into cult-favorite sparkling wine André Champagne with a print-worthy social media campaign that set a new standard for the brand’s online presence. He worked with the world’s #1 wine brand, Barefoot, to choreograph two month-long cross-country road trips; writing, directing, and starring in daily social media content for the brand’s 1.5 million followers. The inventive participatory marketing campaign generated 7x ad recall benchmark, converted more sales than any other marketing effort for the brand that year, and redefined the way the household-name brand interacts with consumers.
Gustin partnered with the Georgian government to distill 8,000 years of winemaking history into a brand, securing national U.S. distribution in the fiercely competitive wine sales market. Gustin led development of the wine’s packaging, branding, and story for the country’s maiden voyage and launch into the U.S. market. Lastly, Gustin pitched, won and helped Farmers Insurance launch their millennial focused renter’s insurance brand, Toggle.
Currently, Jarrod is working at Hint Water, focusing on brand campaigns across their multiple channels.