American Standard

Life of Your Faucet Campaign

Role: Art Director

Usually known for their porcelain, American Standard has made some major innovations in the faucet category. To launch their touchless kitchen faucet as well as bathroom fixtures, we depicted the life of the faucet and all that it sees while celebrating the beauty of each. We rolled it out in TV, consumer and trade print, digital banners as well as merchandising collateral. The campaign was such a success they are still running it globally to this day, 3 years later.

Copywriter: Janelle Erickson

TV: 30

Consumer & Trade Print

ActiClean Toilet Launch

Role: Art Director

No one likes to clean their toilet, so American Standard decided people shouldn't do it anymore. To launch their self-cleaning toilet, ActiClean, we showed that no matter what garbage life throws at you, at least your porcelain palace will be clean and fresh.

Copywriter: Janelle Erickson

TV :30