Barefoot Wine: NYE Bus Tour
Role: Associate Creative Director (Art Direction), Photographer, Editor, Social Media and Talent
Embarked on a road trip to deliver the "official bubbly of New Year's Eve" to Times Square. We documented the 30-day journey, delivering daily social media content from the backseat of a 1969 VW bus, over 200 pieces of content in total. Beyond the roles above, I designed the bus, the inside, the photo booth and route with the team. All at once we were directing, editing, and starring in the campaign; while dealing with flat tires, empty tanks, and other real-life joys that come with driving a vintage vehicle across the country. The campaign attracted 18 million impressions, doubled brand's ad recall, and redefined the way Barefoot interacts with consumers.
Then we did it again to launch their newest wine in a can product - spritzers.
ACD, Copywriter: Madeline Lambie; Director of Photography: Adam Feuerman; Camera 2: Jeremy Searle; ECD: Libby Brockhoff; Executive Producer: David Verhoef; Talent: Crystal Kelley
Road Trip, Day 26: Being in the middle of Times Square for New Year’s Eve was more magical (and cold) than we could have ever imagined. For that short time between the end of one year and the beginning of the next, everyone was family. It didn’t matter what passport you had in your pocket—we all spoke the same language. Thank you, Times Square, for letting our crew bring the bubbly to the biggest party of the year because it was so much more than that. #BarefootBus
See the Entire Journey Below:
Video, stills, IG stories
Road Trip, Day 1: The Barefoot Bus is ready for take off! We kicked off our coast-to-coast road trip on Venice Beach with the help of Allison Hagendorf, the official host of Times Square New Years Eve. Follow the bubbles as we make our way across the country. #BarefootBus
Road Trip, Day 2: Today we conquered coffee stains, hot motors, and tow trucks and learned that NOTHING’S gonna bring us down. There are people to meet, parties to attend and 2,232 miles left to explore. Times Square, we’re on our way with just a couple bumps and bruises. #BarefootBus
Road Trip, Day 3: After a rough day yesterday, our baby is back up and running on all four cylinders. Shout out to the pros at Beetle Barn for the tune up. With a full tank and empty stomachs, our crew hit the Vegas strip and found out why they call it Sin City. #BarefootBus
Road Trip, Day 7: After a week cooped up in the Barefoot Bus it felt amazing to stretch our legs on the snowy slopes of Breckenridge. That night, we met up with our friend Allison Hagendorf and the rest of the Barefoot crew to host the first party of the road trip. Thanks for coming out and celebrating with us, Denver. #BarefootBus
Road Trip, Day 10: Us city folk aren’t used to the vibrant night skies we see out here in the country, so when we heard about the Geminid meteor shower, we immediately searched the coordinates for the darkest spot in town and took off down a dirt road. Sadly, clouds were covering every single star, so we got creative. (Insider note: spelling backwards is harder than it looks.) Barefoot, you light up our sky. #BarefootBus
Road Trip, Day 12: You can’t help but feel the music when you arrive in Nashville. So we hit the historic WELCOME TO 1979 recording studio and laid down some road trip blues. Please allow the Barefoot Blues Crew to present: “Broke-Down Purple Van,” inspired by our many breakdowns and the mechanics who helped us get our groove back. #BarefootBus
Road Trip, Day 15: No amount of rain could stop the city of Charlotte from putting on their ball-drop best and coming out to celebrate last night. ‘80s cover band Kids of America brought the retro heat as we danced our way to 2018. Next stop for the Barefoot Bus? Times Square! We hear there’s something happening on the 31st. #BarefootBus
Road Trip, Day 21: The crew took the Barefoot Bus down a back road and ended up in animal territory. We spent the day at Whispering Hope Farm riding horses, milking cows and cuddling everything in sight. It felt right to get some dirt on our jumpsuits before our big city debut. NYC, these roughed-up farm hands are on their way! #BarefootBus
Road Trip, Day 24: The Barefoot crew is in The Big Apple and our bucket list is getting shorter by the second. From driving the bus through the heart of the city, skidding around the rink at Rockefeller Center to actually getting to touch the New Year’s Eve ball on top of Times Square—we’re pinching ourselves at every turn. #BarefootBus
Road Trip, Day 25: Ever wonder what it’s like to see the New Year’s Eve Ball up close? The Barefoot Bus crew went to the top of Times Square to find out. #BarefootBus
Life After Road Trip, Day 1: The bubbly has been delivered. The bus has been parked. There’s only one thing left to do… RELAX. After clocking 3,000 total miles, the Barefoot Crew spent New Year’s Day resting, reflecting, and wondering ‘what now?’ It seems like yesterday we were taking off from sunny Venice with smiles on our faces and creases on our jumpsuits. 30 days later, we emerge hardened, exhausted, and ready to do it all over again. Stay tuned. #BarefootBus.
