Lost Eden Wine

Role: Associate Creative Director (Art Direction)

Ask anyone where wine originated and they’ll probably guess France, Italy or Spain. But wine traces back 8,000 years ago to the country of Georgia. For two years, we studied Georgia’s dense winemaking heritage to translate it for the American audience. We were tasked with taking relatively unknown Georgian Wine and enticing the American people with the magic and lure that Georgia possesses.

We worked with the Prime Minister to secure funding, create a brand identity, concept and execute a month long commercial shoot across the entire country as well as a social media - Lost Camera Project.

Go to www.losteden.com for the full experience.

ACD, Copywriter: Madeline Lambie; Director of Photography: Lutz Hattenhauer; CCO: Franklin Tipton; Producer: Mary Knox

Logo

Launch Teaser

Website Design
Go to www.losteden.com for the full experience.

The Six-Hour Supra

We filmed this epic six-hour feast and posted the entire thing on Lost Eden’s website for the world to scrub and explore.

Six hours? That seems excessive. Why not two, three, or four? Because in Georgia, dining is a marathon. Our dinners, called supras, are intimate, indulgent, loud, and long – often lasting until the wee hours of the morning. Hospitality is a virtue; every guest is considered a gift and visitors are treated as near royalty. Every meal is actually an epic poem that plays out over a dozen courses, generous pours of wine served in animal drinking horns, and the prose of at least twenty traditional toasts delivered by the Tamada, or toastmaster. The gathering is designed to deepen the connection between the guests, their palates, and their collective spirituality.

Hidden behind the Iron Curtain for 70 years, ravaged by invaders and war for ten centuries, our garden nation survived, preserving our ancient recipes and culture, and today, we raise a glass to Eden found.

Legend has it that the region is so ancient that “all the secrets of the world are hidden in the Georgian language.” Lado reveals the origins of the country, then offers a special toast.

A supra is just a bunch of food and dance without the heart-felt toasts: every feast features at least twenty individually-crafted oral tributes to love, guests, good friends, good fortune, and, most important of all, women.

Georgian food is fresh, locally grown, and all-natural—we’ve made those points. But the preparations alone take several days to ready a table for a 14-course culinary opus.