Farmers Insurance: Toggle

Role: Associate Creative Director (Art Direction) and Producer

To launch Farmers Insurance’s Toggle, a new millennial focused renters insurance, we had to first get millennials to care about renters insurance and even understand why they needed it in the first place. I coined the line, “Protect Yourself from Yourself”, and sold in digital and social launch campaign featuring real life UGC moments where you’d be happy to have renters insurance. The campaign is currently in market and pushing the client towards their goal months ahead of schedule.

Press: Campaign; ACD, Copywriter: Madeline Lambie

Pre-roll & Social

Display Units